Lead Beyond
A leadership presentation system for four markets.
Turn leadership decisions into narratives four markets can act on.
One standard for every deck that leaves the President's Office. Five steps and one brand gate. Eight layouts teams pick, fill and ship. The same layout in four languages, and a 30-60-90 plan to roll it out.
Project information
A proposal for the President's Office of Chanel North Asia. It sets one presentation standard for every deck that goes to leadership, across four markets.
The deck is the system it describes. It sets in Jost, in black, ivory and grey, on one grid. Chinese, Japanese and Korean text sets in PingFang HK, Hiragino Sans and Apple SD Gothic Neo. The data slide uses a native PowerPoint chart, so a team changes the numbers and the chart follows.
The deck system
A leadership presentation system for four markets.
JostHeadlines and body · 400未來一年 · 今後一年 · 향후 1년
PingFang HK · Hiragino Sans · Apple SD Gothic NeoChinese, Japanese, KoreanSlide by slide 13 slides · 13 shown here
01One standard
Part one sets the rule. Five steps and one brand gate: nothing reaches leadership unchecked.
02The template library
Eight layouts. Teams pick one, fill it and ship. The sample slides show the layouts at work with illustrative data.
03Four markets, one voice
The same layout in English, Traditional Chinese, Japanese and Korean. Only the words change. A native reader signs off each language.
04The rollout
Listen first. Then one standard. Then scale it. A 30-60-90 plan takes the system from proposal to habit.
Send me the material. I will find the story in it.
Notes, data, an old deck or a blank page. Tell me who will read it and what you need them to do.