What 60 firms learned in six months without Fridays.
TypeKeynoteSectorFuture of workStyleHigh contrast, bold typeColour
LiveThe keynote cover in motion. Drawn in code from the deck: Monday to Thursday rise in turn, then the Friday sign swings.
The challenge
A research director presents a six-month study on the main stage. The talk must hold a hall and leave the audience with one clear action.
The solution
A keynote built for the room: one idea per slide, big words, black and yellow. Each data slide carries one number. The talk ends on a three-step framework and a 12-week pilot.
Project information
A main-stage keynote for a research director. It reports a six-month study of 60 firms that moved to a four-day week, told as a story with one turn: fear in week one, proof by month six.
One idea per slide, sized for the back row. Headlines set in Bricolage Grotesque at 800 weight and body text in Inter, on black with one yellow. Two slides carry charts, and each chart makes one point.
Event
Main-stage keynote
Audience
A full conference hall
Deck
Research keynote
Slides
14 · 16:9
Study
60 firms, 2,840 employees
Delivered
PowerPoint + PDF
The deck system
Colour
Type
Aa
What 60 firms learned in six months without Fridays.
Bricolage GrotesqueHeadlines · 800
Aa
What 60 firms learned in six months without Fridays.
InterBody text · 400
Built in
14slides
1idea per slide
2data charts
60firms in the study
Slide by slide 14 slides · 14 shown here
01The question
Open on a question the whole hall has asked. Then the study, then the fear every CEO felt in week one.
02A question · who decided work takes five days?Story
03The study · 60 firms, six monthsData
04What every CEO felt first · fearData
02The story and the data
One firm’s story carries the numbers. Output dipped for a month, then rose 8% above where it started.
05One firm’s story · Fennick & RoweStory
06Output · down for a month, then up 8%Data
07What else moved · fewer leavers, less burnoutData
03The turn
One quote, full bleed, in the brand yellow. Then the myths, answered with the data.
08We found the hour a day we were wastingType
09Myth vs fact · three objectionsStructure
10What the winners did · subtractType
04The framework
Audit, cut, protect: three steps every successful firm followed. 57 of 60 firms kept the four-day week. The talk ends on one action.
