Saltmoss
Grown in the sea. Built for your shelf.
Win shelf space for a new snack brand. Show a grocery buyer why Saltmoss sells, what each side gains, and the first step to take.
A partnership deck in pitch order: the shift in snacking, the brand, the proof, the offer, then one clear ask. Every number gets a chart. The close asks for a 12-week pilot in Q2.
Project information
Saltmoss is a concept brand: crisps made from Scottish kelp. The deck speaks to a grocery buyer and runs in pitch order: the market, the brand, the proof, the offer, the ask.
Colour follows a 60-30-10 split: sand, deep kelp, then coral. Coral marks the one number that matters on each slide. Headlines set in Fraunces and body text in Inter, on a 12-column grid with a 96 px safe zone.
The deck system
Grown in the sea. Built for your shelf.
FrauncesHeadlines · 600Grown in the sea. Built for your shelf.
InterBody text · 400Slide by slide 13 slides · 13 shown here
01The market
Lead with the buyer’s world, not the brand. 62% of UK snackers want a savoury snack with real nutrition. Then sales: 4× in 18 months, with one bar in coral to carry the point.
02The gap
Who buys Saltmoss, and why today’s shelf misses them.
03The offer
Three ways to work together, what each side gains, and who pays for the launch.
04The proof
The pilot beat the category 3×. Then the impact, then a six-week path from yes to shelf.
05The ask
One ask to close: start a 12-week pilot in Q2.
Send me the material. I will find the story in it.
Notes, data, an old deck or a blank page. Tell me who will read it and what you need them to do.